Resume

CASSIE HEPLER

(215) 900-7460   |  cassiehepler@hotmail.com

Communications professional with extensive experience as a writer, website editor and photographer. Works effectively in fast-paced, deadline-driven environments. Quick learner who effectively multi-tasks, takes initiative and produces results. Creative and analytic thinker with project management, leadership and problem solving skills proficient in online and print media. Moderate fluency in French. Freelance model/actress. Experience Freelance writer, editor, photographer and journalist 2009 –present NEWS WRITER & COLUMNIST/PHOTOGRAPHER for Metro Philly (2017-present)
  • Using Byline.com, news writer and columnist for 2+ stories a week
  • Providing photography with stories when needed as well as blasting on social media
  • Using extensive contacts and networking to self-source innovative and exclusive story ideas
WRITER/PHOTOGRAPHER for Philly Voice (2016-2017)
  • Wrote and published self-sourced entertainment and feature articles
  • Used SEO and social media for promotion; photographer for most of my own stories
WRITER/EDITOR/PHOTOGRAPHER for Examiner.com (2009-2016)
  • Wrote and published original articles on a weekly basis via Drupal CMS
  • Used SEO, photography and social media for promotion to an established reader base for a regional lifestyle website
  • Reported for Comcast, CBS; photographed for Eagles tailgating
WRITER/PHOTOGRAPHER for Thrillist.com (2013-2015)
  • Developed unique online content as a Philadelphia/Atlantic City entertainment reporter, covering food trends/restaurant reviews/travel
  • Promoted content via social media channels
  • Established relationships with area PR agencies
WRITER/PHOTOGRAPHER for CBS Local (2012-2013)
  • Reported on best of stories in the Philadelphia area
  • SEO-friendly content with photography when needed
WRITER/PHOTOGRAPHER for patch.com (AOL Inc. 2011-2012)
  • Reported on various subjects including arts, architecture, community developments and news beats
  • Wrote and published SEO-friendly content using AOL’s SEED CMS
The Philadelphia Public Record 2014 –2016 ASSISTANT EDITOR/FREELANCE WRITER
  • WordPress web content editor in charge of style, online growth, advertising, analytics and social media management
  • Selling print/online advertising; reporting and photography; managing staff, freelancers
  • Copy editor (AP & house), page/ad design with Quark, Photoshop
  • Doubled online presence in 4 months; created online buzz; company sold to City & State
Yellowbook 2010 –2010 WEBSITE CONTENT WRITER
  • Conducted interviews and wrote personalized web copy for over 1,000 clients in a production-based environment
  • Used Google Analytics, SEO, and Groupon-style newsletter emails
  • Named a top performer by Human Resources
The Philadelphia Tribune 2007 - 2010 WEBSITE/COPY EDITOR
  • Managed online reporters and photographers as the Internet Editor; managed Google contacts
  • Wrote headlines and cut lines, edited print and published online content
  • Designed news pages with InDesign, Photoshop and Illustrator; coordinated photography galleries
The Times Herald 2005 - 2007 NEWS EDITOR/COLUMNIST
  • Oversaw reporter/editor relations, edited articles and copy
  • Produced in-depth news pages with eye-catching graphic elements
  • Wrote bi-weekly column and updated front page and online designs on a daily basis; completed CMS system updates
Various 1999 - 2005 ADDITIONAL RELATED EXPERIENCE
  • (2005) Seasonal Desktop Illustrator for Jostens, Inc.
  • (2003-2004) Freelance Reporter for Valley News Dispatch
  • (1999-2001) Senior Graphic Design Artist for Accuweather, Inc.
  • (1998-1999) Entertainment Editor/Freelance Writer for Standard/Journal Newspapers
EDUCATION Pennsylvania State University July 2003 BACHELOR OF COMMUNICATIONSJournalism major, English minor

Download the PDF by clicking here...